Since 1984, our objective has focused on providing meaningful and actionable customer insight to our clients so that they can manage their brands and their customers.Read More
We value clarity, innovation and integrity. The insights that we deliver, and our commitment to our employees, clients and stakeholders are shaped by these three tenets.Read More
Our leadership team has been at the forefront of customer-facing operations and their practice areas have been centered on customer loyalty and care initiatives.Read More
Our mission: To help companies and brand owners predict customer behavior in order to improve profitability, enhance customer loyalty, and maximize brand equity.
We help companies and brand owners predict customer behavior.
Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance.
As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
In a noisy world we value clarity above all. There is so much insight around us that gets lost in unusable data and disjointed assertions. Look at the last PowerPoint pitch that was made to you to understand what we are talking about.
This is not just limited to technology, although cutting-edge technology underpins all of our customer insight solutions. We value creativity and freshness of thought when it comes to solving traditional problems.
We value every client and every project – big or small – and strive to honor every commitment we make. Furthermore, we are entrusted with private and sensitive data and uphold this trust every single day.
We are exposed to sensitive and confidential business and consumer information every day. We take this responsibility very seriously and adhere to stringent survey research guidelines, prevailing laws, ethical standards and data privacy norms whenever we engage with any respondent. Our commitment to ethical research practices is driven by our goal of becoming the global leader in extracting customer insight for our clients.